Last Updated: December 8, 2017
Wolverine World Wide, Inc. (“Wolverine,” “we,” “us,” or “our”) appreciates your interest in our company and brands and your visit to the various websites owned or operated by Wolverine or its subsidiaries and affiliates, including (the “Site”). These Terms of Use (“Terms”) set forth the basic terms and conditions that govern your visit to and use of the Site. Please read them carefully, as your use of the Site constitutes your consent to be bound by these Terms. If you do not agree to these Terms, please do not use the Site.
  1. Site Contents: All materials on this Site are owned or licensed by Wolverine and/or its third party providers and are protected by United States and international intellectual property laws. The text, images, graphics, video files, and their arrangement on the Site are all subject to copyright and other intellectual property protection. The information, materials, and other content of this Site may not be copied, displayed, distributed, licensed, modified, published, reposted, reproduced, reused, sold, transmitted, used to create a derivative work, or otherwise used for public or commercial purposes without the express written consent of Wolverine. Access to and use of the Site is solely for your personal use. You may download, copy, or print the contents of the Site for your personal reference only. No right, title, or interest in any of the contents of the Site is transferred to you as a result of any downloading, copying, printing, or use of the Site.
  1. Privacy: For information on how Wolverine collects, uses, and discloses information from its users, please review our Privacy Policy. Your use of the Site indicates your consent to the data practices stated in our Privacy Policy.
  1. Trademarks: All product and service marks, trademarks, slogans, and logos displayed on the Site are the exclusive property of Wolverine, Wolverine’s suppliers and partners, or their respective owners, and may not be copied, imitated, or used, in whole or in part, without the prior written permission of Wolverine or the applicable trademark holder. Nothing in these Terms shall constitute a waiver of any trademark or other intellectual property rights concerning a name, logo, or trademark. Please be advised that Wolverine may enforce its intellectual property rights to the fullest extent of the law.
  1. Links to Other Websites: The Site may include links to other websites or other sources of information. Wolverine provides such links only as a convenience to you. Wolverine has neither reviewed the contents of these third-party websites nor does Wolverine claim any responsibility for the content or suitability of these third-party websites and Wolverine makes no express or implied warranty about the accuracy, copyright compliance, legality, merchantability, or any other aspect of the content of such links. The inclusion of links does not imply endorsement of the websites by Wolverine or any association with their operation. The use of third party websites is entirely at your own risk. By accessing these links, you acknowledge that such other sites or locations are not under the control of Wolverine and you agree that Wolverine shall not be responsible for any information or additional links found at such site or location, or for your use of such information. 
  1. Registration, Accounts, and Passwords: Accessing certain services on the Site may require registration and the creation of an account. If you create an account on the Site, you agree to be responsible for maintaining the confidentiality of user names, passwords, security questions and answers, or other account identifiers which you choose, and for all activities that occur under such account identifiers. You agree to promptly notify Wolverine of: (i) any loss of your user names, passwords, security questions and answers, or account identifiers, and (ii) any unauthorized use of your user names, passwords, security questions and answers, or account identifiers. Wolverine will not be responsible or liable, directly or indirectly, in any way for any loss or damage of any kind incurred as a result of, or in connection with, your failure to comply with this section of the Terms.
  1. Interactive Areas and User Contributions: Certain areas of the Site may include user reviews, discussion forums, postings, hashtags or other interactive areas or community features (“Interactive Areas”), that may allow you and other users to submit product reviews, comments, questions, feedback, ideas, suggestions, or other information via the Site or otherwise (“Contributions”). Contributions do not reflect the views of Wolverine. You are solely responsible for your use of Interactive Areas of the Site and for any Contributions that you post, both of which are done at your own risk. Wolverine takes no responsibility and assumes no liability for any Contributions posted, stored, or uploaded by you or any third party, or for any loss or damage thereto. In addition, although Wolverine has no obligation to monitor or screen Contributions posted in any Interactive Area, Wolverine may edit or remove any Contributions on the Site at any time and for any reason without notice.
By posting Contributions or use of our hashtags, you grant Wolverine a non-exclusive, royalty-free, irrevocable, worldwide, perpetual right and license to use, reproduce, modify, adapt, translate, publish, display, perform, distribute and otherwise exploit or use in our discretion such Contributions in any manner or media now or later developed, including the right to change, create derivative works, sublicense, assign, and commercialize. We may use your Contributions for marketing purposes, including without limitation in catalogs, email and other customer communications, store materials and other marketing including on social media. We may display advertisements in connection with your Contributions or on pages where your Contributions may be viewed by you or others, and we may use your Contributions to advertise and promote Wolverine or any of its subsidiaries or affiliates or the Site. Our license to use your Contributions is fully paid and royalty free, meaning we do not owe you anything else in connection with our use of your Contributions. You also waive all rights in and to your Contributions in favor of us, our successors, assigns, and licensees. We are and shall be under no obligation to maintain any Contributions in confidence, to pay any compensation for any Contributions, or to respond to any Contributions. 
You promise that: (1) you own all rights to your Contributions or, if you don't own all rights, then at least have the right to give Wolverine the rights described above; (2) you have paid and will pay in full any fees or other payments that may be related to the use of your Contributions; and (3) your Contributions do not infringe the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party.
  1. Contribution Guidelines: By using the Site, you agree that your Contributions and use of Interactive Areas will comply with all applicable laws, and will not:
  • Contain any material which is defamatory of any person, libelous, obscene, pornographic, offensive, hateful, scandalous, hateful, threatening, or inflammatory;
  • Promote sexually explicit material;
  • Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age;
  • Advocate, promote or assist any illegal act including, but not limited to, violence or computer misuse, or the infringement of the intellectual property rights of any other person;
  • Contain viruses, corrupted data, or other harmful, disruptive, or destructive files;
  • Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
  • Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience, or needless anxiety or be likely to harass, upset, embarrass, alarm, or annoy any other person, all as determined in our sole discretion;
  • Be likely to deceive any person or be used to impersonate any person, or to misrepresent your identity or affiliation with any person;
  • Give the impression that it emanates from us, if this is not the case; and/or
  • Contain anything that, in the sole determination of Wolverine, is objectionable or inhibits any other person from using or enjoying the Site, or which may expose Wolverine or its users to any harm or liability of any kind.
Failure to comply with these contribution guidelines (“Contribution Guidelines”), as determined in Wolverine’s sole discretion, constitutes a breach of these Terms. If you breach these Contribution Guidelines, we may take such action as we deem appropriate, including but not limited to: (i) terminating your right to use the Site; (ii) removal of any Contributions; (iii) taking legal action against you, in which case you agree that we may recover reasonable costs and attorneys’ fees; and/or (iv) disclosure of information to law enforcement authorities. 
  1. Copyright and Intellectual Property Infringement Complaints:
Infringement Policy. Allegedly infringing materials on the Site may be removed or suspended in our discretion or as defined by law. Repeated infringement by a user of the Site may result in a termination of that user’s access to and use of the Site.
Notification to Wolverine. If you believe that anything posted on the Site infringes any copyright that you own or control, please provide Wolverine’s Copyright Agent with the following written information required under the Digital Millennium Copyright Act (DMCA): 
  1. Name, address, telephone number, email address, and physical or electronic signature of the copyright owner, or someone authorized to act on the copyright owner’s behalf;
  2. A description of the copyrighted work or other intellectual property that you claim has been infringed upon;
  3. A description of where the material that you claim is infringing is located on the Site, with enough detail that Wolverine may find it;
  4. A written statement that you have a good faith belief that the disputed use is not authorized by the copyright or intellectual property owner, its agent, or the law; and
  5. A statement by you, made under penalty of perjury, that the above information in your notice is accurate and that you are the copyright or intellectual property owner or authorized to act on the copyright or intellectual property owner’s behalf.
General Counsel
Wolverine World Wide, Inc.
9341 Courtland Drive NE
Rockford, Michigan 49351
Phone: (616) 866-5500
Fax: (616) 866-5625
  1. Forward-Looking Statements: The contents of the Site may contain forward-looking statements that are based on management’s beliefs, assumptions, current expectations, estimates, and projections about the footwear industry, the economy, and about Wolverine itself. These statements are not guarantees of future performance and involve certain risks, uncertainties, and assumptions (“Risk Factors”) that are difficult to predict with regard to timing, extent, likelihood, and degree of occurrence. Therefore, actual results and outcomes may materially differ from what may be expressed or forecasted in such forward-looking statements. Furthermore, Wolverine undertakes no obligation to update, amend, or clarify forward-looking statements, whether as a result of new information, future events or otherwise. Additional Risk Factors can be found in Wolverine’s quarterly and annual reports on Form 10-Q and 10-K.
Risk Factors include, but are not limited to, uncertainties relating to: changes in demand for Wolverine’s products; changes in consumer preferences or spending patterns; the cost and availability of inventories, services, labor, and equipment furnished to Wolverine; the degree of competition by Wolverine’s competitors; changes in government and regulatory policies; changes in trading policies or import and export regulations; changes in interest rates, tax laws, duties, or applicable assessments; technological developments; changes in the Payment Card Industry’s Data Security Standards; and changes in domestic or international economic conditions. These matters are representative of the Risk Factors that could cause a difference between an ultimate actual outcome and a forward-looking statement.
  1. International Use: Because this Site can be accessed internationally, you agree to comply with all local laws, rules, and regulations including, without limitation, all laws, rules, and regulations in effect in the country in which you reside and the country from which you access the Site. The information on this Site is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation, or which would subject Wolverine or its affiliates to any registration requirement within such jurisdiction or country. Any offer for any product made on this Site is void where prohibited.
  1. Indemnification: As a condition of your use of this Site, you agree to defend, indemnify and hold harmless Wolverine, its subsidiaries and affiliates, and each of their respective officers, directors, employees, independent contractors, service providers, consultants, members, agents, agencies, third party partners, and advisers (individually and together, the “Indemnified Parties”), from and against any claims, damages, costs, liabilities, and expenses (including, but not limited to, reasonable attorneys’ fees) arising out of or related to any content you post, store, or otherwise transmit on or through the Site (including, without limitation, any Contributions) or your use of or inability to use the Site, including without limitation any actual or threatened suit, demand or claim made against the Indemnified Parties, arising out of or relating to any Contributions, your conduct, your violation of these Terms or any other Wolverine terms, policies, or agreements available on or through the Site, or your violation of the rights of any third party.
  1. Disclaimer: Except as otherwise expressly provided herein, the site, all content of the site and all services offered in connection with the site are provided on an as is and as available with all faults basis. To the fullest extent permitted by applicable law, wolverine disclaims all representations and warranties of any kind in connection therewith, either express or implied, including without limitation implied warranties of merchant ability, fitness for a particular purpose, and non-infringement. In addition, wolverine does not warrant that your use of the site, or the operation or function of the site, any component thereof, or any services offered in connection therewith: will be uninterrupted or error free;that defects therewith will be corrected; or that the site or its server are free of viruses or other harmful elements. Although wolverine endeavors to provide current, accurate, and reliable information on the site, it does not warrant, or make any representations regarding the accuracy, reliability or any use of information on the site.
  1. Limitation on Liability: By using the site, you acknowledge: (1) that your use of the site is at your sole risk; (2) that you assume full responsibility for all costs associated with your use of the site; and (3) that wolverine shall not be liable for any damages, losses, or liabilities of any kind related to your use of or inabilityto use the site, including without limitation, direct, indirect, incidental,special, compensatory, or consequential damages, lost profits, and/or loss ofor damage to property whether the alleged liability is based on contract, tort,negligence strict liability, or any other basis, even if wolverine has been advised of the possibility of such damages. In no event shall wolverine be liable for any damages, losses, or liabilities, in connection with your reliance on or use or inability to use the information, materials, products, or services on the site, or in connection with any failure of performance, error,omission, interruption, defect, or delay in operation or transmission,computer virus, or line or system failure, even if wolverine is advised of the possibility of such damages, losses, or expenses. Neither wolverine nor any party involved in creating, producing, or delivering this site shall be liable for any damages, including without limitation, direct, incidental,consequential, indirect, or punitive damages arising out of access to, use of or inability to use this site, or any errors or omission in the content thereof. This limitation includes damages to, or for any viruses that infect your computer equipment.
Wolverine reserves the right to alter or remove the content of the site or suspend or terminate your use in any way, at any time, for any reason, without prior notification, and will not be liable in any way for possible consequences of such changes.
  1. Choice of Law and Forum: The Site is controlled and operated by Wolverine from its offices in Rockford, Michigan, and these Terms shall be governed by and interpreted in accordance with the laws of the State of Michigan, without giving effect to its conflict of law principles.
  1. Class Action Waiver: You agree that if any dispute should arise between you and Wolverine, you will bring your claim on an individual basis and waive your right to pursue any claim in a class action.
  1. Arbitration Agreement: You and we mutually agree that any dispute of any kind arising out of the Terms of Use, Privacy Policy, or your use of the Site will be resolved through binding arbitration pursuant to the American Arbitration Association (“AAA”) in accordance with AAA Commercial Arbitration Rules ( and Supplementary Procedures for Consumer-Related Disputes ( Any claim must be brought on an individual basis with no class relief. This section shall also be construed as a written agreement to arbitrate a dispute of any kind between you and Wolverine that may arise through the use of this Site. You agree with us that this section satisfies the writing requirement of the Federal Arbitration Act. The hearing shall be conducted in the county of your residence. For any claim in which you seek US $10,000.00 or less, you shall have the choice as to whether the hearing is conducted in person, by telephone, or instead the arbitrator decides the dispute without a hearing. For those claims that the arbitrator determines are not frivolous, Wolverine will pay the costs and fees of the arbitration and the arbitrator, and will not seek reimbursement from you. This section shall not apply to disputes that are not arbitrable by law.
  1. Sever ability: If any provision of these Terms is found to be invalid, void, or for any reason unenforceable, it will be construed in such a manner that would make the provision valid or enforceable. If it is not possible to construe the provision in such a manner that would make it valid or enforceable, then only the term or portion of the provision that renders it unenforceable will be stricken without affecting the enforceability of the remaining provisions.
  1. Complete Agreement: These Terms and the Privacy Policy constitute the entire agreement between you and Wolverine relating to the Site and your use of the Site, and supersede any prior agreements or understandings not incorporated herein.
  1. Termination: Notwithstanding anything in these Terms or on the Site, Wolverine reserves the right, without notice and in its sole discretion, to terminate your license to use the Site, and to block or prevent your future access to and use of the Site or any other site operated by Wolverine.
  1. Modification: We reserve the right to change, edit, delete, or revise these Terms at any time, and such changes will be effectively immediately. If you object to such changes, your sole recourse is to cease using the Site. We will notify you of any changes or modifications by posting the modified Terms of Use on the Site and indicating at the top of the Terms of Use the date on which it was last updated. Your use of the Site after a change has been posted constitutes your acceptance of and consent to the amended Terms of Use.
  1. Contact Us: Questions or comments about the Site may be directed to us by (i) emailing; (ii) calling us at (616) 866-5500; or (iii) writing us at the following address with your message:
Wolverine World Wide, Inc.
Attn: Senior Director of Information Technology and Security
9341 Courtland Dr. NE
Rockford, MI 49351
Please be sure to include in any email or postal mail your full name, email address, postal address, and any message.
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