Even when life isn’t perfect, you choose to see the good. Everyone can choose how they frame their world, and you choose to frame yours with color, light and goodness. We believe that optimism is contagious and that by encouraging little acts of positivity we can help shape a better world. That’s why we champion people that are spreading joy in small, surprising ways. We’re not new to this optimism thing – we’ve been making comfortable, colorful footwear, with the world’s most loveable ambassador, for over 60+ years. So come take a look at the Bright, Bold, Comfy, True, New Hush Puppies and join us on the bright side.